bulk mail

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bulk mail

A postal worker sorts a large stack of bulk mail into neighborhood bins.

Definition

Noun: - Large-scale commercial mailing: Mail consisting of a large number of identical items (such as circulars, catalogs, or advertisements) sent to many individual addresses. This type of mail is sent at a special, lower postage rate than first-class mail because it is presorted and paid for as a single batch or lot.

Usage
  • As a subject or object: The term is used to refer to the category of mail itself or a specific instance of such a mailing.
    • The company uses bulk mail to distribute its new catalog.
    • We received a lot of bulk mail this week, mostly flyers and coupons.
  • With prepositions: Commonly used with prepositions like "by," "in," or "as."
    • The announcement was sent by bulk mail.
    • These letters are processed as bulk mail.
Examples
Advanced Usage
  • "Bulk mail rate": Refers to the specific, discounted postage rate applied to qualifying bulk mailings.
    • To qualify for the bulk mail rate, you must meet minimum quantity and presorting requirements.
  • "Bulk mail permit": An authorization from a postal service that allows an entity to send mail at bulk rates.
    • Our business had to apply for a bulk mail permit.
Variants and Related Words
  • Junk mail (noun): A common, informal, and often derogatory synonym for unwanted advertising mail sent in bulk. While all junk mail may be sent via bulk mail, not all bulk mail is considered junk (e.g., a non-profit newsletter).
  • Direct mail (noun): A marketing term for advertisements and other communications sent directly to potential customers through the mail, often using bulk mail services.
  • Bulk mailing (noun): The act or process of sending out bulk mail.
    • The bulk mailing was scheduled for early November.
Synonyms
  • Mass mailing
  • Advertising mail
  • Circulars (when referring specifically to the items being mailed)
Related Phrases
  • Third-class mail (historical): In the U.S., this was the former postal rate classification for bulk mail; now often called "Marketing Mail" or "Standard Mail."
  • Presorted mail: Mail that has been sorted by the sender according to postal regulations, a requirement for bulk mail rates.
bulk mail

A postal worker sorts a large stack of bulk mail into neighborhood bins.

Noun
  1. mail consisting of large numbers of identical items (circulars or advertisements) sent to individual addresses at less than 1st-class rates and paid for in one lot